The Brooklyn Baby Pullover

Monthly Makes by shae.

The Brooklyn Baby Pullover

This very first design blossomed directly from a personal need for extra layers and warmth during this seemingly extra cold winter. I found myself reaching for sweatshirts that ended up disappointing or annoying me half way through the day. They just didn’t fit the bill in some way: the hood was too clunky under a jacket, the sleeves were too long for function (looking at you over-played thumb hole detail…) or too tight for layering, or the fabric was quite as cozy or chic as the days required. For a piece requiring this much utility, I knew it was time to start piecing together a more modern option.

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Initial sketch of the Brooklyn Baby Pullover.

I began toying around in my sketch book with the garment details that I found the most functional; crew neck, loose roomy body shape, arm length hitting just above my watch, and a secure hidden pocket just for my phone as I race around from task to task, not always (or even often) within reach my purse. The design quickly began to take shape.

Details of the design start taking shape including the specialty heart-imprinted fabric.

Details of the design start taking shape including the specialty heart-imprinted fabric.

With the design solidified it was time to find the perfect fabric; a cotton based sweatshirting that would be warm but still breathable. And cute of course! A certain personal event (Happy Birthday Mom!) brought to my attention a fabric I wouldn’t usually be drawn to but none the less felt and looked like just what I had in mind. The most obvious choice for sending from Oklahoma…was to literally cover the sweatshirt in hearts!

Next up; the mathematic gymnastic of pattern drafting and grading i.e. sizing. I knew I wanted to keep the sizing simple as the oversized design allowed for a lot of flexibility and I personally hate getting caught up in debating sizes when shopping online so a simple XS-XL covered the range nicely.

Drafting the paper patterns to use as a ‘blueprint’ for cutting.

Drafting the paper patterns to use as a ‘blueprint’ for cutting.

‘Grading’ out the sample size to accommodate an inclusive range of sizes.

‘Grading’ out the sample size to accommodate an inclusive range of sizes.

With the technical heavily lifting out of the way, I get to move on to better developing the inspiration floating around my mind; from songs to pictures, colors to moods, I start to weave each piece of influenced for the design together into a more cohesive picture to share with you all. The Story Card was an ingenious contribution from my partner in crime; my husband. Though somewhat less involved with the design and construction of women’s clothing;) building a explosive scene in word and color is far and away his forte. The Story Card wraps up the collection of inspiration surrounding each piece into a pretty little photographic package, and a new card is included with each garment.

The Story Card for the Brooklyn Baby Pullover included with every garment.

The Story Card for the Brooklyn Baby Pullover included with every garment.

We’ve also built a short and sweet Concept Card to shed better light on the capsule wardrobe intent as the garment releases build on each other throughout the year.

Brooklyn Baby Pullover Concept Card also included with each package for context on intent of the clothing line.

Brooklyn Baby Pullover Concept Card also included with each package for context on intent of the clothing line.

Finally the samples are built one stitch at a time and notes are taken so that construction steps and details can be relayed to the team when our micro-production begins.

These ‘ghost mannequin’ photos were my first attempt at photoshop background removal, and it was surprisingly less painful than I thought it might be! I just popped these beauties on a display mannequin and crowd sourced (i.e. called some generous friends!) the brightest lights and best camera I could find an went to work!

Front view of the Heather White color option in size Small with discrete inseam waist pocket just visible.

Front view of the Heather White color option in size Small with discrete inseam waist pocket just visible.

Side view of the Heather White color option in size Small.

Side view of the Heather White color option in size Small.

Back view of the Heather White color option in size Small.

Back view of the Heather White color option in size Small.

My goal with the styling and color options of this first piece was to keep it simple with only two colorways but allow you the most flexibility I could with the colors chosen. Blue and white seemed optimal options for this first go. As a tiny, almost microscopic, clothing producer, we want to offer as much as we can through limited (but growing!) resources so material choices are always a big decisions in the creative process.

Front view of the Slate Blue color option in size Small with discrete inseam waist pocket just visible.

Front view of the Slate Blue color option in size Small with discrete inseam waist pocket just visible.

Side view of the Slate Blue color option in size Small.

Side view of the Slate Blue color option in size Small.

Back view of the Slate Blue color option in size Small.

Back view of the Slate Blue color option in size Small.

With the samples completed, pictures taken, listing posted and branding printing we have one last mission, the lifestyle shots! What will this garment look like when its actually worn out in the wild?! Scroll to see!

Testing shots and posed this a simple background at home before venturing on location.

Testing shots and posed this a simple background at home before venturing on location.

A quick shot on the dress form for simplicity.

A quick shot on the dress form for simplicity.

Settling into one of my favorite spots for photos in front of the Gathering Place Tulsa sign.

Settling into one of my favorite spots for photos in front of the Gathering Place Tulsa sign.

The parks is exactly the type of place I envision people wearing this piece so it seemed like the best place to shoot.

The parks is exactly the type of place I envision people wearing this piece so it seemed like the best place to shoot.

I want to create a related vision with these shots that’s why I’ve kept them straight forward and under produced. I’m not looking to build a glamour view over a simplistic and realistic one.

I want to create a related vision with these shots that’s why I’ve kept them straight forward and under produced. I’m not looking to build a glamour view over a simplistic and realistic one.

I loved the Heather White option!

I loved the Heather White option!

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Did I mention….I really loved the Heather White option!

Did I mention….I really loved the Heather White option!

As my first release of my first true product, I’m thrilled to have shared this process with you. In so many ways, there is no magic, its just a lot of hard work, a little luck, and a steadfast vision and for me, I love finding that out. Hard work works, as I've heard it put purely.

Thanks to your support, we can’t wait to keep trucking along next month! Stayed tuned!

In Gratitude - Shae

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The Tulsa Tailor Located in Tulsa, Oklahoma 918-928-7509 thetulsatailor@gmail.com

Shaelynn Haning